This year, we’re celebrating grillers and the millions of sparks that fuel their passion to get outside, fire up the grill and Start Something.

Contextual & Seasonal Out-of-Home

Groundhog Day

Las Vegas Strip

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Kentucky Derby

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Social

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Never-ending Grill Canvas Unit

Instagram Story Polls

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Contextual YouTube Bumper Videos - By tapping into topics our grillers are searching for on YouTube, we created contextual :06 bumpers to encourage them to stop what they're doing and fire up the grill.

Example Video: Targeted to Auto Enthusiasts

Other Examples: