This year, we’re celebrating grillers and the millions of sparks that fuel their passion to get outside, fire up the grill and Start Something.
Contextual & Seasonal Out-of-Home
Groundhog Day
Las Vegas Strip
Kentucky Derby
Social
Never-ending Grill Canvas Unit
Instagram Story Polls
Contextual YouTube Bumper Videos - By tapping into topics our grillers are searching for on YouTube, we created contextual :06 bumpers to encourage them to stop what they're doing and fire up the grill.
Example Video: Targeted to Auto Enthusiasts
Other Examples: